Clement & Co.

Stainless steel laser cut into letters and coated with rubber, the “Between Lines” bookshelf unit by WOKmedia cuts down on dust by eliminating most of the shelving.  There are no brackets; “the letter bands are simply screwed to the wall”.  When not in use, the shelf can be rolled up into a coil and stored in the custom pouch in comes with.

While, undoubtedly, people will try to look at the nonsensical string of letters and try to make some sort of sense of them, we here are also a bit baffled as to how such an unsubstantial unit can hold up such weight as demonstrated in the product pictures.  Some of those bigger college-textbook backbreaker sizes just do not seem right, especially when stocked with others.  They seem like they could tip over, as well.  Maybe they’re fakes that are actually hollowed out to contain secret items like a candy stash or a Walkman?  The creators say, “Movement is favored over stability. When letters get mixed up, repeated, or when content gets confused and explanation fails; an explosion of letters creates support to hold our literature.”  It sounds like they’re trying to confuse us so that we forget how unstable the shelves are, and it just might be working.

[via HomeTone and Styl.in]